How to advertise my business is a common question I get asked all the time from tradespeople looking into starting up a business of their own. Working as an employee is entirely different from being self-employed. How you get the word out about what you do will make all the difference in the world to how successful you will or will not be. In the initial stages of starting any business, the way you advertise is a critical juncture where you do not want to make any obvious mistakes.
How To Advertise My Business
With the startup phase of any business, you need to look at the aspect that you are a faceless entity that nobody knows of your existence. Once you have taken all the appropriate steps to having your business in place ready to start making some money, It’s now time to face the fact to get out there to compete. Depending on just what the business is all about, you’ll be providing a product, service or both. Your company will be dealing with offline, online or both avenues here as well. In today’s economy, most people are looking to be only online but are still using offline advantages, but most are operating both sectors as I’m presently doing with my business, TD Remodeling. In the past, it was just offline until I just recently expanded to incorporate an online presence. For our example, we will look at dealing with both.
When I looked at how to advertise my business to get the best for my dollar value, these are some worth considering.
When it comes to Marketing your business, there are a lot of areas where you can do things for free right up to the point of paying out large sums of money. One of the key issues I’ve always considered is, what’s the payback for the amount of cash paid out. So let’s start by taking a small look at the above list.
By far one of the cheapest methods of marketing your business is handing out business cards. You can have business cards at different outlets where your product or services would be noticed by others. Whenever you meet with people, groups functions, etc. you would be able to hand out your cards for more exposure for your business. The more people in your local area that start to know who you are and what you’re business is all about the better the exposure and referral rate will improve.
Another great way to get quality exposure to your business is through social media, free online bulletin boards where you’ll be able to advertise and post articles on what you do as well. There are a lot of people who will use Facebook to build a small online presence for business. Linkedin is a professional social media site where you can enter information about your company and what it is all about. Some business owners will have Google Plus, Twitter, Pinterest and the list goes on. Depending on what your products and services are, there are many places to fit the image to a marketing advantage to match up with your needs. There are the phone and business directories that may also be of some interest to market your business for exposure.
The yellow pages are an older form of marketing business which a lot of local companies will do in the areas they serve. With the passing of every year, I would think companies are moving from the phone books to the online listings, and ad campaigns were more people are looking up to find the services and products they want.
Having a website registers much better with most people as the Internet keeps progressing more each year. Having all your goods and services quickly brought up on a cell phone or tablet is becoming increasingly more popular than any other means for people to find and get what they want.
Can be done but not practical for most companies and the smaller stations that will do a commercial for cheaper rates do not have the following to make it worth the cost for most businesses.
Radio ads are far cheaper than TV, but most companies can still do far better putting their money else were for advertisement.
Any ads you place in magazines, newspapers, printed out monthly community newsletters or individual flyers are all going to fluctuate in price depending on the area your canvassing, a total number of copies and who you’re dealing with. The bigger the article, number of prints, type of publication the more it can cost you. There are many ways to tap into these types of ads with just as many variables to how successful these ads will work for you.